The most popular branded merchandise categories in 2026 are premium retail-quality apparel, high-utility technology accessories, sustainable drinkware and experiential “phygital” merchandise.

Campaigns do not end when the artwork is approved. They come to life through print, merchandise, events, ordering and delivery. Urban Planet helps eXp connect these moving parts, giving teams the materials they need while keeping the brand consistent, controlled and ready for the real world.

When different teams order print, campaign materials and branded resources in different ways, your brand can quickly become inconsistent. This article explores how centralised ordering helps organisations reduce supplier chaos, improve control and make brand delivery easier across every location.