eXp UK

The challenge

As the eXp UK network continued to expand, maintaining consistency across print, merchandise and marketing materials became increasingly difficult.

Agents required the flexibility to access materials quickly and locally, while the wider organisation needed control over brand presentation, quality standards, pricing consistency and fulfilment reliability.

Without a centralised system, common multi-location challenges begin to appear:

• inconsistent print quality;

• unapproved local variations;

• fragmented suppliers;

• pricing inconsistencies;

• delayed delivery;

• inefficient ordering processes;

• lack of visibility across branded materials.

The challenge was to create a scalable and practical ordering system capable of supporting a nationwide network while maintaining consistent brand execution across every agent and location.

The solution

Urban Planet developed and continues to manage a dedicated online ordering and fulfilment platform for eXp UK, centralising access to approved branded materials through one streamlined system.

The platform allows agents to order professionally produced print, merchandise and display items quickly and consistently, while ensuring central brand control remains protected across the wider network.

Alongside the platform itself, Urban Planet manages production coordination, print quality, merchandise sourcing, fulfilment and ongoing operational support, creating a fully connected delivery system rather than simply an online store.

The delivery

The eXp UK platform includes:

• branded online ordering portal development;

• print management and production coordination;

• estate agency marketing materials;

• branded merchandise and promotional products;

• display and exhibition assets;

• personalised print items;

• on-demand fulfilment;

• nationwide delivery support;

• campaign rollout materials;

• ongoing platform and operational management.

The system supports agents across the UK with access to approved, professionally produced materials while reducing the operational burden on internal teams.

The outcome

By centralising print, merchandise and fulfilment through one managed platform, eXp UK benefits from a more controlled, scalable and efficient approach to brand delivery across its network.

The platform has helped improve:

• consistency across the nationwide agent network;

• quality control;

• pricing visibility and standardisation;

• speed of ordering and fulfilment;

• supplier simplification;

• access to approved materials;

• operational efficiency across the organisation.

Most importantly, agents can market themselves professionally and consistently while the wider brand remains protected across every customer touchpoint.

Why it matters

For franchise and multi-location organisations, maintaining brand consistency at scale becomes increasingly difficult when local teams source materials independently.

Urban Planet helps solve this by centralising the operational side of brand delivery — connecting online ordering, print management, merchandise, fulfilment and quality control into one manageable system.

The eXp UK platform demonstrates how multi-location organisations can give local teams the flexibility to order what they need while maintaining central control over quality, branding, pricing and delivery standards across the entire network.