Wild Geese

Supporting fundraising, merchandise fulfilment and community engagement through a managed online shop

Urban Planet partnered with Wild Geese to develop and manage a dedicated e-commerce platform that supports merchandise sales, fundraising activity and ongoing engagement with supporters through one centralised system.

The platform provides a simple and scalable way for supporters to access branded products while allowing the organisation to generate additional income, strengthen brand visibility and maintain a professional supporter experience without the burden of managing merchandise operations internally.

The challenge

Like many charities and community-focused organisations, Wild Geese wanted to offer branded merchandise that would help strengthen supporter engagement and generate additional revenue.

However, managing stock, fulfilment, customer enquiries and supplier relationships internally can quickly become resource-intensive, particularly for organisations that need to focus their time and resources on delivering their core services.

The challenge was to create a merchandise solution that would provide supporters with access to high-quality branded products while minimising operational complexity, reducing financial risk and avoiding the need for large stock commitments.

The solution

Urban Planet developed and continues to manage a dedicated online merchandise platform built around an on-demand production and fulfilment model.

This approach allows products to be produced as orders are received, removing the need for unnecessary stockholding while ensuring supporters receive professionally produced merchandise through a simple and reliable ordering process.

Alongside the platform itself, Urban Planet manages production, fulfilment, quality control and customer service, providing Wild Geese with a fully managed solution that requires minimal internal administration.

The delivery

The project includes:

  • e-commerce platform development and management;

  • branded merchandise sourcing;

  • on-demand production;

  • order fulfilment;

  • customer service support;

  • quality control management;

  • product development and sourcing;

  • supporter merchandise;

  • fundraising products;

  • ongoing platform development and support.

The platform provides a central destination where supporters can purchase approved products, engage with the organisation and help raise awareness of its work.

The outcome

By centralising merchandise sales and fulfilment through one managed platform, Wild Geese benefits from a more efficient and scalable approach to supporter merchandise.

The solution has helped improve:

  • supporter engagement;

  • brand visibility;

  • fulfilment management;

  • operational efficiency;

  • supplier simplification;

  • fundraising opportunities;

  • stock control and inventory management.

The on-demand model also helps reduce waste and avoid unnecessary stockholding, creating a more flexible and cost-effective approach to merchandise management.

Most importantly, the organisation can focus on supporting its community while Urban Planet manages the operational side of merchandise delivery.

Why it matters

For charities, membership organisations and community groups, merchandise can play an important role in fundraising, awareness and supporter engagement. However, managing products, fulfilment and customer service internally often creates additional operational pressure.

Urban Planet helps organisations overcome these challenges by combining e-commerce, branded merchandise, on-demand production and fulfilment into one managed solution.

The Wild Geese platform demonstrates how organisations can strengthen supporter engagement, generate additional revenue and maintain professional brand standards while reducing complexity, minimising stock risk and creating a scalable platform for future growth.